How to Monetize Your Website

Can you earn money from your website? The answer is YES, and it is no difficult task. But the truth is that monetizing your website involves a lot of dedication and consistency. The first step on how to monetize your website is to analyze your website’s traffic. Understanding the analytics, taking constant efforts and measures to improve the content, and doing proper SEO to attract more traffic to your site. Once the traffic is in place, you can be assured that you monetize the website and make enough so that your website becomes a steady source of income for you. 

With this article, we will try to delve into how to monetize your website and make the most out of it through different ways and tactics. So here goes.

What are the different ways in which I can monetize my website?

You can monetize your website in several ways. You can place ads, write sponsored content, get backlinks to your blog or site for paid articles. But here, we would like to deep dive into those particular aspects that would really give you a bang for the buck. Let’s discuss then, shall we?

1. Affiliate Marketing – Affiliate marketing involves earning a commission by directly promoting other people’s service or the company’s product on your website. For every sale or revenue generated from your affiliate link, you earn a percentage which is called Affiliate Commission. For example, you wrote a blog on healthy products for kids and promoted how almond milk is beneficial for a child’s growth. You will get a fixed commission of 25% on every sale of the milk bottle through your blog/website. Every time someone clicks on the link and purchases that product, you will earn something (based on the price of the product/service). We see affiliate marketing as one of the biggest ways to monetize the website; all you will need is a little talent for promoting products/services and knowledge of the affiliate. In all honesty, you don’t even have to invest in their marketing and/or promotions. All the collateral material will be given to you. If you want to read more as to how to start affiliate marketing, you can read here.

1. Selling Ad Space –You can be at the fore by selling advertising space yourself than routing it through other vendors with your website. Without worrying about traffic, a sizable chunk of their ad spend budget will go into your pocket. Publishers make a lot of income because they get traffic on their website from the right sources for the right content. Hence it is a great way of generating passive income and earning much. With that being said, there is no formula to this except for the fact that you need to deliver content that impresses the audience because this model world on clicks and impressions, as simple as that.
2. Google AdSense –Using pay per click program like Google AdSense is one of the most common ways to monetize your website. This works by putting an advertisement on your website, and when a visitor clicks on the link, you get paid for it. You need to be very careful with the keywords you are using so that Google knows the relevancy and shows it to the relevant audience. Remember, this will work only if advertisements are addressing to the relevant audience, and people are actually clicking on it. 
3. Online webinars or online video courses –Host a webinar or give online courses on the topic you are sure of and an expert in. You can broadcast it on your website and charge a fee for the same. This is one of the most interesting ways to monetize the website. You can even charge companies to sponsor the broadcast. 
4. Donation-based website – Accepting donations isn’t a consistent way to monetize the website in the long run. Still, it can surely act as one of the short term monetizing tools and help you generate some money to grow, provided people really like what they read, and want to contribute some amount in this journey of yours. You can tie up with an NGO and run ads for the same on your website to extend their cause. At times, becoming their affiliate also helps. 
5. Sell digital products – Once you get enough traffic on your website and a good flow of audience, you can create a lot of digital content and sell it. Digital products can be E-books, whitepapers, templates, etc. It is one of the most interesting ways to monetize the website. Since there will be no intermediary involved, you get a lion’s share of the money earned.  At the same time, you also need to take note that this is not as simple as it sounds. It involves lots of effort and time and some hidden costs as well, which are minimal. Digital products today are a huge market because people want to consume content in different ways and formats. Hence, it becomes even more interesting for brands to distribute this content and put it across relevant sites as digital products. If you have a niche that caters to the right audience, you will find great brands approaching you to stack their digital products on your website. 
6. Create a membership-based website – Have you ever heard of some membership websites like Shutterstock, kindle unlimited, where your website provides the audience with some of the work that not everyone is allowed to access? Membership is often paid and hence, is one of the different ways to monetize your website. All you need to decide is the mode of membership, like – metered (where the user is allowed to access the site free of cost only till a point), subscription-based (where the user is allowed to pay either monthly or annually and take the access to site’s content). 
7. Write paid reviews – Choose your niche, the area where your expertise in, and you can reach out to the companies with the proposal. You can ask a certain amount of fee for writing the reviews. You also need to make sure that you maintain honesty in reviewing the product as people may drive, not if they think that the products you advocate are not good. So many travel websites, hosting websites, and food websites write about different products in the industry, compare them, rate them, and give a verdict so that consumers make better decisions. You can charge for writing paid reviews that are honest and not diluted by the opinion of others. This holds value because then you will be known as an expert reviewer in the category or field.

As we close

We would like to add that by now, you know some amazing ways to monetize the website. Earning money digitally is exciting and can turn out really well. Apart from the strategies stated above, there are a lot more strategies that can be used to monetize the website. But before you start with any of these, make sure that you have good enough traffic on your website. You can actually follow any or mold all of them to strategize your own technique of monetizing a website.

Hope you have enjoyed reading this piece. If you have any doubts or questions for us, please feel free to shoot.  Also, head to our SMB Blog Category to learn more and stay updated.